India’s Zeenews published an article on the use of cellphones to increase the flow of information and help making business decisions. And not on 5th Avenue in New York, but in rural South Africa. The story is not quite unlike the one I blogged about the other month.

Mashva is one of around 100 farmers in Makuleke testing cell phone technology that gives small rural farmers access to national markets via the Internet, putting them on a footing with bigger players and boosting profits by at least 30 percent. “Mainstream farmers have access to market information so they can negotiate better prices. This cell phone enables poor rural farmers to get that same information,” said Mthobi Tyamzashe […].